Tác giả: Bui Thi Ngoc Tram - Nguyen Ha Thanh Binh

Số trang: 259-264

DOI url:

Tóm tắt:

With artificial intelligence (AI) rapidly transforming industries such as customer service, recommendation systems, and operational efficiency, its application in tourism offers opportunities for greater personalization, streamlined processes, and enhanced customer satisfaction. As an enabling technology, the Internet of Things (IoT) facilitates real-time data collection and connectivity, amplifying AI’s potential in the tourism sector. This study investigates the impact of AI on tourism through the lens of IoT integration. The findings reveal that AI has a significant positive effect on both tourism performance and IoT deployment. Furthermore, the study demonstrates that IoT independently contributes positively to tourism development and plays a mediating role in the relationship between AI and tourism outcomes.

TÀI LIỆU THAM KHẢO:

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Từ khóa:

artificial intelligence, Internet of Things, technology, tourism, mediating role.